Once upon a time there lived a quaint little family in a quaint little town.
The Schroeders immigrated across the Atlantic. Once they arrived in the new world, Pop worked in the fields. He drove tractors, dug furrows, and loaded bales of hay onto delivery trucks. Mom Schroeder worked as hard as her husband. Dusting was a never ending chore. Despite Mom's best efforts, the powdery valley dust made it's way on every household surface just as it made it way into their clothes. After a daily routine of dusting and washing, Mom took to cooking and spent hours upon hours prepping: canning fruit, baking bread, and preparing meals.
The Schroeders worked hard and saved every penny. After a decade, they had saved enough to open a small store. They sold baked goods, homemade sausage, fruits and vegetables - some grown some purchased from local farms.
After many years, the store had become a community icon. It's imposing edifice could be seen from any direction. Patrons would often stop by just to visit. The owners would offer a patrons coffee at times fresh homemade roles. Stopping by to Mom and Pop had become part of the routine in this quaint little town. In fact, the Mom and Pop Shop had become an important social center.
Beside being popular for their hospitality, the store stocked food that sold very well: cheese, sausages, bread and rolls. Mom and Pop managed to earn a good living and put a considerable sum of money away for retirement with enough left over to leave a handsome inheritance for the children.
Mom & Pop died. The entire community came to pay their respects. Their memorial services were lovely and even elaborate at times. Clearly, Mom and Pop were loved as much as the product and services they provided to this quaint little town.
Ownership of the store passed to the children. The children, like the long time patrons, still loved the products that Mom and Pop sold. But something was changing. Despite their historic popularity, product sales began to stall. After many years of decline, the children had a gut feeling that diminishing sales did not bode well for the future of the store.