Building a Fundraising Campaign
All fundraising begins with a campaign. Campaigns vary in style and size but can be accomplished by a 3 step process: plan, assess, execute.
1. Potential donors are moved by emotional stories. It's not complicated. Just tell a short story about a Person, their Problem, and the Solution. The solution is "how" donor dollars or participation will solve the issue.
2. Make giving easy: cash, check, Credit card.
3. Plan some face to face asks (write a script to make this super easy).
4. Find a "Match" donor. Some donors love matching gifts rather than giving one large gift. So, for example, one of your donors might like to give say one $200 gift when an equal amount has come in from smaller gifts.
1. Create a list of potential donors and people that can participate in your campaign. (It is really important to know your donors. You'll need to craft an appeal that they care about and to which they can connect).
2. Create a gift chart (Download a Sample Gift Chart). The gift chart models the pattern of giving for most fundraising campaigns. Building a chart helps to identify the kinds of "asks" or "events" you might execute to achieve your funding goal.
1. Create an event calendar (what events will get you there and when will you hold them).
2. Have a prepared script (a sort of elevator speech) that is direct and motivational.
3. Keep your expenses for any fundraiser as low as feasible.
4. Create a social media plan and calendar (marketing). Create website if possible.
Remember, not all donations are financial. You can build a team to help you run events and or do campaign marketing.